Fans Celebrate The Sims with Over 100,000 Family Album Postings on The Sims Exchange

Creator Will Wright Attributes Franchise Success to Fan Support.

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Fans Celebrate The Sims with Over 100,000 Family Album Postings on The Sims Exchange

Creator Will Wright Attributes Franchise Success to Fan Support

REDWOOD CITY, Calif., (July 7, 2003)- Electronic Arts (Nasdaq: ERTS) today announced that over 100,000 family albums have been posted online at www.thesims.com by fans of The Sims™ around the world. Fans of The Sims, the best selling PC game of all time, continue to share the hi-jinks of their Sim lives online by posting photo albums, setting up hot dates, and exchanging lots from the various Sims expansion packs.

"The success of The Sims is due in no small part to the on-going support of our fans. They continue to amaze and astound me with the various ways they are able to customize the content and evolve the overall game experience of The Sims," said Will Wright, Chief Game Designer at Maxis™, a division of Electronic Arts. "With The Sims 2 on the horizon, I can't wait to see what the fans will create. There will be an even greater potential for creative storytelling and content."

The albums include photos of Sim family members, their house, or pictures that tell the story of experiences not only from the game, but what is happening in their real lives. The photo album is a great way for fans to connect and share the details of their experiences with other fans. Plans are already in place to greatly expand these capabilities in The Sims 2 for PC.

About The Sims™
The Sims computer game allows players to create a neighborhood of simulated people (Sims) and control their lives. The Sims has inspired six add-on packs that have all been top sellers; The Sims™ Livin' Large, which allows players to put their simulated families from The Sims into new extreme situations and settings; The Sims™ House Party, which gives players the chance to host outrageous parties for their Sims; The Sims™ Hot Date, which gets Sims off the couch, to an all-new downtown area and into the dating game; The Sims™ Vacation, which allows Sims to get some rest and relaxation with their families and friends on a fun-filled vacation island; The Sims™ Unleashed, which allows Sims to adopt pets; and The Sims™ Superstar, where players can pursue fame and fortune. The Sims has also made an appearance online with The Sims Online™ and in the console market with the launch of The Sims on the PlayStation® 2 computer entertainment system, Xbox™ video game system from Microsoft and the Nintendo GameCube™.

Electronic Arts Inc.(EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA's homepage and online game site is EA.COMSM. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG, Maxis, The Sims and The Sims Online are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of EA.com Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. Nintendo GameCube is a trademark of Nintendo. All other trademarks are the property of their respective owners.